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Umara Unveils A Solid Gold Dreamscape

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Brand UMARA
Founder PRIYA FAITH
Words MARYAM ARSHAD

Materials SOLID GOLD
Location LONDON, INDIA

26.10.22





Umara says drip in solid gold.

Umara, meaning lifetime in Punjabi, radiates a distinct golden aura. Timeless materials, craftsmanship and Indian roots align behind this jewellery brand.

Founded by Priya Faith and recently launched in April after 2 years of meticulous planning, Umara seeks to harness a transparency that seems largely absent in the jewellery space. The sentiment and weight behind each piece makes it an investment. Each handcrafted in solid gold, 14 or 18 karat, and nothing else.

For Faith, taking something out means giving something back, and so a percentage of Umara’s profits are pledged to go towards charitable causes in India. For South Asians gold has an unparalleled place embedded in culture, from film and music to nostalgia and emotion. Whether there are hands adorned with rings or wrists embracing jewels, these pieces tell stories. Umara speaks to the same memories that communities understand, share and know about the rich material.

Amongst the warm hues of the brand, the shapes and textures of each piece are divine. Umara has handcrafted chains, bracelets and rings amongst others. The 18k yellow gold chainbracelet and hoops are ethereal.

Umara’s plain gold line is derived completely from 18k yellow gold and their diamonds are conflict-free. The solid gold pieces are distinct and authentic. Faith decided that this is what would drive the brand. Despite the countless challenges since building Umara, the simple concept would be at the forefront. Handcrafted, solid gold that would remain timeless.

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See more on Umara’s website










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